Creating Tripsi:

A Case Study on Designing an Online Hotel Booking Product from Scratch.

Executive Summary:

The Tripsi project was my answer to users' need for a simple and streamlined hotel booking experience. I started this project with the goal of solving common challenges in existing platforms, such as confusing interfaces and complex payment flows. In this process, I not only created a modern and appealing UI (User Interface) but also focused on the UX (User Experience) by optimizing the user flow to ensure a seamless journey. The result is a market-ready product with high potential to increase user satisfaction and loyalty.

The Problem:

Tripsi was designed to address a fundamental need in the online hotel booking market: creating a simple and seamless user experience. To start, I conducted an initial research phase through an online survey. The goal of this research was to precisely identify user pain points and analyze their behavior when using existing competitor platforms.

https://docs.google.com/forms/d/1Iswa3leHm88kLm2H-CifaPMH1LIcUC25qPqMFppTQvc/edit

The survey results clearly showed that user dissatisfaction with current processes is very high, with approximately 50% of respondents stating they were dissatisfied or somewhat dissatisfied with existing processes. The most important factors contributing to this dissatisfaction are as follows:

Key Pain Points:

• Lengthy Booking Process: 85.7% of users considered a long booking process to be a very serious or serious problem. This statistic indicates that users seek speed and simplicity and are averse to multiple steps.
• Lack of Strong Filters and Inefficient Search: "Lack of price transparency," "complex design," and "lack of strong filters" were among the most significant problems users faced on existing platforms.
• The Importance of Design: 100% of respondents believed that page design and ease of use were important or very important, which confirms the need to focus on an effective UI/UX.

This data helped me validate my hypotheses and focus on designing a new, intuitive booking process for Tripsi that would resolve the aforementioned issues.

The Design Process:

To solve the identified problems, I followed an iterative and user-centric design process. My primary goal in these stages was to transform the survey data into a usable product.

• 1. Analysis & Definition

Using the survey results, I gained a deep understanding of Tripsi potential users. Based on this data, I defined two main User Personas: the "Young, Adventurous Traveler" and the "Family Planning a Vacation." These personas helped me design the processes from different perspectives. I then created a User Journey Map to visually represent the user's touchpoints and pain points within the hotel booking process.